Tools I've built
with AI.
At the intersection of language models and creative work — utilities, automations and experiments I've shipped. In the age of AI, I believe the best creatives are also builders.
An in-browser devtool for writing and editing case-study pages — format text, insert blocks, manage media and save directly back to source files without touching code.
Drag-and-drop tool for placing, resizing and wiring interactive hotspots on the room illustration — with live overlay video and tooltip previews.
Systems & automations
built at Perena.
Infrastructure that let the team operate without Shina in the room — brand, comms, ops and data, all systematised. Many are cocreated with the team.
Claude content project
Brand voice, Purple comms, and marketing copy — all runnable by the team without Shina's input.
ChatGPT brand context
Persistent brand context so any team member could generate on-brand content without a briefing.
Midjourney prompt library
Curated, tested prompts for Perena's visual identity — moodboards, character work, campaign assets.
Brand guidelines + tone of voice
Written standards for visual identity, copy tone, and brand application — so the standard held without Shina in the room.
Perenimals character system
Full lore, usage rules, and character guidelines for the Perenimals universe — briefable by anyone.
Purple communication templates
Full template library for every Purple touchpoint: onboarding, State of USD*, yield alerts, event invites.
VIP relationship database
Depositor history treated as relationship capital — context, preferences, and conversation history in one place.
VIP visualizer
Internal tool for visualizing Purple depositor portfolio and engagement state at a glance.
Daily PA system
Pulls Granola, Slack, and Calendar into a structured Notion daily page. One command, full day context.
PRD + designer brief templates
Standardised briefs so engineers built from specs, not interpretation — and designers had real ownership.
Shina's Base (Notion OS)
Personal operating system built to be portable — daily pages, task tracking, project management across all roles.
Partnership pipeline
Tracked and managed collaborations across Jupiter, LiFi, Huma, Meteora, Titan, Superteam, and more.
12 systems
More experiments in progress.